Dillard’s Fit for the Cure

Dillard’s of Oxford’s Quintard Mall hosts a huge event, today to bring awareness to the fight against breast cancer. The “Fit for the Cure” bra fitting event was sponsored by the international lingerie brand Wacoal. Wacoal partnered with Dillard’s to raise money for the Susan G. Komen Foundation. The company donated $2 for every lady who came in for a fitting during the day and vowed an additional $2 dollars for every Wacoal lingerie item purchased. Dillard’s also held its first walk event. The mall opened early and supporters walked together. Breast cancer survivor, Nekesia Cunningham, who participated in today’s events, says she is proud to be a part of something so important. Dillard’s Lingerie Business Manager, Rebecca Salsman, says today will help the community realize that cancer has always been bad. She says the entire store is behind the event.


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