Dick’s Sports CEO Makes Apology

Prepare to see more females in the next Dick’s Sporting Goods catalog. Dick’s Sporting Goods issues an apology for not featuring female athletes in the company’s 20-14 basketball catalog. Those ads led 12-year-old McKenna Peterson, of Arizona, to write a letter to Dick’s, blasting the lack of girls on the court. In the letter, which was tweeted by her father…Peterson said quote, “I, myself, enjoy playing and watching basketball, women’s basketball.” Peterson’s words have gone viral, and she’s received a lot of support from the Web. Ed Stack, the C-E-O of Dick’s has issued an apology.


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