A New interactive incentive program to help pregnant women and new parents with prenatal and well-baby care is now available. The program is United Healthcare’s Baby Blocks. Baby Blocks enables users to receive email appointment alerts and wellness-related text messages, connect directly with maternity nurses and earn rewards for keeping appointments. It is a proven mobile, program for enrolled parents in UnitedHealthcare’s employer-sponsored plans. Rewards include gift cards to retail outlets, and maternity-related items such as teething rings, diaper bags, thermometers and other items. The App is a straightforward download from an I-Phone or Android. Tangella adds it is a simple enrollment procedure.