iPad Sales Down: Apple


The consumer appetite for iPads appears to be decreasing. iPad sales have shrunk for 4 straight quarters. During Apple’s record-setting final quarter of 2014, iPad sales tumbled by 18 percent. As a whole, the tablet market has hit a slump but the iPad has fared worse than its rivals. Apple is expected to control just under 26 percent of the tablet market this year, down from 29 percent last year.

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