Gift Cards are the Most Popular Gift
The most popular gift in the US is the gift card. Some may think it’s impersonal, but the national retail federation says for eight years straight it’s the top requested gift. A retail analyst says because they are still branded. It is not like giving someone a check or cash, and let’s not forget they are convenient. Most retail stores like Walmart and Target have a variety of gift cards for purchase. Last year Americans bought about 2 million gift cards. Experts say E-gift cards are expected to become more popular to give.