Heflin Gets a New Brand

Thursday, April 26, 2018


One of Alabama’s smallest towns gets a new brand and it could not be more perfect. A marketing group took a tour of the Heflin community to see what the town of less than 3,600 people is all about. During the tour the group got the chance to speak with local citizens about the city. On Friday people gathered at the Heflin Community Arts Center to hear the groups proposal for the city called “Open Space. Perfect Pace.” 


Economic Development Director and Heflin Main Street Director, Tanya Maloney says they look forward to spreading the word about Heflin. Heflin was established in 1882 as a railroad station stop from Atlanta. The name “Heflin”, was in honor of Dr. Wilson Heflin, doctor to many in the area of Cleburne and Randolph Counties. 


Maloney says the city of Heflin always has something going on and is in the perfect location from Cheaha National Park to the Talladega National Forest. Maloney says the group really hit the head on the nail when they explain the city of Heflin.


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