A cable company that serves nearly one million people will be rebranding to better illustrate what the company stands for. Cable One will be called Sparklight beginning in the summer of 2019. This change will reflect the company’s transformation from a traditional cable company to a full-service provider.
The name Sparklight illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise, connecting people to what matters, which is family, work, entertainment, and community.
Cable One President and CEO, Julie Laulis says although they are introducing a new brand, corporate will still remain Cable One Incorporated. Laulis also says the company is changing the way they do business. Beginning in 2019, the company will offer faster speeds, unlimited data plans, and more.